Marketing Campaign Proposal
Prepared by: Twelverays Agency
November 21, 2025
A comprehensive 6-month campaign to grow TJ Fest attendance by 5-12% while building sustainable marketing infrastructure for long-term success.
Following our discovery meeting on November 14, 2025, Twelverays Agency presents this comprehensive marketing proposal for TJ Fest's 2026 campaign. This strategy will help TJ Fest grow attendance by 5-12% in Year 1 (targeting 21,000-22,500 attendees from current 20,000).
However, the real value is the marketing infrastructure we'll build together—infrastructure that compounds in value over Years 2-3 when costs decrease and effectiveness increases dramatically.
$10,000/month in FREE advertising
Expected Impact
500-1,500 additional attendees
Google provides eligible nonprofits with $10,000/month in free advertising ($60,000 total value over 6 months). Targets high-intent searches like "things to do in Vancouver" and "Taiwanese festival."
In-kind exchange model
Expected Impact
250-2,000 additional attendees
Partner with local food influencers (5k-10k followers) using vendor booth access and VIP experiences instead of cash payments. Authentic content drives higher trust.
Long-term communication channel
Expected Impact Year 1
100-200 attendees (500-1,000+ in Years 2-3)
Build an email list of 500-800 subscribers in Year 1. This is a long-term play—real value comes in Years 2-3 when the list grows to 2,000-5,000+ subscribers.
The most valuable investment
Long-Term Value
10-20% efficiency gains in Years 2-3
Comprehensive tracking of all marketing activities. Right now, TJ Fest is guessing. With tracking, you'll KNOW what works and optimize accordingly.
21,000 - 22,500 attendees
5-12% growth from current 20,000
As a registered nonprofit organization, TJ Fest qualifies for our special nonprofit pricing structure. The pricing below reflects a discount from our standard commercial rates.
Recommended for Year 1 foundation-building
Full-service package with maximum support
Rather than viewing this as a one-off project, we recommend framing this as a 3-year strategic partnership:
Build infrastructure, test channels, gather data
Optimize based on learnings, scale what works
Execute proven playbook, minimal new development